Plandalf is the checkout platform we wished existed. A no-code builder that produces checkout pages as polished as your brand — not a generic hosted form with someone else's logo on it.

Why another checkout tool?

We kept running into the same problem across client projects and our own products. Stripe Checkout is fast to set up but looks like Stripe. Other tools give you templates but lock you into their design system. And self-building a checkout from scratch means dealing with PCI compliance, payment edge cases, and conversion optimisation from zero.

We wanted something in between: full design control with none of the payment infrastructure headaches.

What Plandalf does

Plandalf does three things:

• A drag-and-drop checkout builder — 200+ templates, full design control, or start from a blank canvas. Every element is customisable down to spacing, typography, and colours.
• Total flexibility on pricing — Subscriptions, one-time payments, payment plans, trials, order bumps, upsells. The pricing model shouldn't be limited by your checkout tool.
• Automation workflows — Post-purchase flows triggered by checkout events. Webhook delivery, email sequences, access provisioning — all configurable without code.

The stack

Plandalf is a Laravel application with a React frontend for the builder interface. The checkout pages themselves are server-rendered for speed — a slow checkout is a dead checkout.

Key architectural decisions:

• Embeddable SDK — plandalf.js drops into any site with a single script tag. Checkouts can run as overlays, embedded inline, or standalone hosted pages.
• Edge-rendered OG images — Dynamic social preview images generated at the edge via Cloudflare Workers for every checkout page.
• Event-driven architecture — All checkout events (viewed, started, completed, abandoned) flow through a unified event bus that powers analytics, automations, and webhook delivery.

Lessons learned

Turns out the hard part of a checkout platform isn't payment processing — it's everything around it. Tax calculation edge cases, currency formatting, mobile keyboard behaviour on card inputs, retry logic for failed webhooks, handling customers who close the tab mid-payment.

The builder UX went through several iterations. We started with a Notion-style block editor, pivoted to a more traditional drag-and-drop after user testing showed that non-technical users found blocks confusing. The current version clicks.

Where it stands

Plandalf is live. Digital product sellers, course creators, and SaaS companies are running it in production. We use it ourselves for Our Event Album and other Flindev products.

Next on the list: analytics dashboard, A/B testing checkout variants, and hooking into more email and CRM tools.

Try it at plandalf.com.

Plandalf is the checkout platform we wished existed. A no-code builder that produces checkout pages as polished as your brand — not a generic hosted form with someone else's logo on it.

Why another checkout tool?

We kept running into the same problem across client projects and our own products. Stripe Checkout is fast to set up but looks like Stripe. Other tools give you templates but lock you into their design system. And self-building a checkout from scratch means dealing with PCI compliance, payment edge cases, and conversion optimisation from zero.

We wanted something in between: full design control with none of the payment infrastructure headaches.

What Plandalf does

Plandalf does three things:

• A drag-and-drop checkout builder — 200+ templates, full design control, or start from a blank canvas. Every element is customisable down to spacing, typography, and colours.
• Total flexibility on pricing — Subscriptions, one-time payments, payment plans, trials, order bumps, upsells. The pricing model shouldn't be limited by your checkout tool.
• Automation workflows — Post-purchase flows triggered by checkout events. Webhook delivery, email sequences, access provisioning — all configurable without code.

The stack

Plandalf is a Laravel application with a React frontend for the builder interface. The checkout pages themselves are server-rendered for speed — a slow checkout is a dead checkout.

Key architectural decisions:

• Embeddable SDK — plandalf.js drops into any site with a single script tag. Checkouts can run as overlays, embedded inline, or standalone hosted pages.
• Edge-rendered OG images — Dynamic social preview images generated at the edge via Cloudflare Workers for every checkout page.
• Event-driven architecture — All checkout events (viewed, started, completed, abandoned) flow through a unified event bus that powers analytics, automations, and webhook delivery.

Lessons learned

Turns out the hard part of a checkout platform isn't payment processing — it's everything around it. Tax calculation edge cases, currency formatting, mobile keyboard behaviour on card inputs, retry logic for failed webhooks, handling customers who close the tab mid-payment.

The builder UX went through several iterations. We started with a Notion-style block editor, pivoted to a more traditional drag-and-drop after user testing showed that non-technical users found blocks confusing. The current version clicks.

Where it stands

Plandalf is live. Digital product sellers, course creators, and SaaS companies are running it in production. We use it ourselves for Our Event Album and other Flindev products.

Next on the list: analytics dashboard, A/B testing checkout variants, and hooking into more email and CRM tools.

Try it at plandalf.com.